The key to getting started

By Jeff Hough My son watches a popular show called “The Office.” It is a parody on life in the business world. I can’t stand to watch it, but occasionally they do a bit that strikes close to home and I find myself transfixed. In a recent episode, the manager, Michael Scott, discusses getting started
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Overcoming sunken costs

By Jeff Hough Life is full of choices—some are big, some small, others with tremendous impact and those with minimal impact. The problem with all choices is the risk of making poor ones. During a recent conversation with a client, we discussed a roadblock to good choices. The roadblock is the Sunken Cost Fallacy. The
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Company offers cheaper pet medicines

BOISE, Idaho — Attention pet owners: A company you’ve never heard of wants you to stop buying prescription medicines and supplements for your dog or cat from your veterinarian and buy its products in stores instead. PetIQ, of Eagle, says it is the first and leading seller to retail stores of premium, “veterinarian grade” pet
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