Old Town Pocatello has a new identity.
Well, five new identities, all meant to help bring the community together.
In a ceremony on Sept. 15 on the corner of Whitman and Main streets, NeighborWorks Pocatello unveiled the five names for new subneighborhoods within Old Town.
- The Foothill subneighborhood is on the west side of the Portneuf River from Custer Street north.
- The Riverview subneighborhood is east of the river and stretches east to Arthur Street and south to Wyeth Street.
- The Heritage Railroad subneighborhood is just east of Riverview.
- The Old Town Pocatello subneighborhood is from the river to the train tracks and stretches from Wyeth to Benton streets.
- The City Creek subneighborhood comprises the southwest portion of the larger Old Town area.
Signs and banners are also being erected with newly designed logos representing each new division. More than 200 votes were received from the community to name the new subneighborhoods. Residents were also involved in where the boundaries would be located.
But NeighborWorks Pocatello’s neighborhood pride project is more than just naming and designating certain portions of the Gate City’s historic areas. It’s about encouraging community engagement.
NeighborWorks Pocatello received a grant from NeighborWorks America to help kickstart the Neighborhood Marketing Campaign. The funds were used to print and distribute materials and allowed NeighborWorks Pocatello to sponsor various neighborhood events, including a Revive @ 5. A steering committee of Old Town residents and business owners, as well as other community members, helped guide the campaign.
All the work done is to help grow and develop the Old Town Pocatello area.
