By Jeff Hough Life is full of choices—some are big, some small, others with tremendous impact and those with minimal impact. The problem with all choices is the risk of making poor ones. During a recent conversation with a client, we discussed a roadblock to good choices. The roadblock is the Sunken Cost Fallacy. The
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Category: Commentary
Reflecting on lessons learned from failure
By Jeff Hough This morning I received a text from a friend who a shared a milestone length of time being sober. I was proud and gave sincere congratulations on the accomplishment. It has been a long road and anyone going through those struggles knows how perilous the journey is. Reflecting on my friends struggles,
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Idaho Power Op-Ed: Ensuring fairness for all customers
By Adam J. Richins, Idaho Power’s Vice President of Customer Operations and Business Development Electricity has traveled on a one-way street for the better part of a century. Customers have received electricity generated by Idaho Power into their homes, and they’ve paid a monthly bill to cover costs of the grid that delivers it. Today, over
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Op-Ed: Idaho Secretary of State aims to correct recent media coverage
By Idaho Secretary of State Lawerence Denney There are times when it is not worth fighting to correct being misquoted or straighten out a misperception. There are certain times, however, when for the benefit of others, the battle for transparency must be fought. In light of recent media coverage surrounding a letter from The Presidential
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The moving target of ethics
By Jeff Hough Throughout my career, I have sat through countless hours of ethics training. A typical session involves basic platitudes about ethics and moral behavior that appear to be nothing more than common sense. I must confess that I often roll my eyes and think, “Duh!” In a book on leadership by Saul Alinski,
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Six Facts About Commercial Flood Insurance
By Mountain America Credit Union Most flooding in the United States occurs when the weather is warmer during the spring, summer and fall months—prime traveling months. According to ustravel.org, in 2016, direct spending in the U.S. by resident and international travelers averaged $2.7 billion per day. Given this statistic, the last thing you want is
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The 3 C’s of Great Teams
By Jeff Hough Balance — there must always be balance. There is balance in art, nature and life. People can accomplish great things by themselves, but when the right individuals come together, true magic happens. An old colleague sent me an article by Joshua Wolf Shenk detailing the creative genius of Paul McCartney and John
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Is Duty A Four Letter World
By Jeff Hough I am not a history buff, but I do enjoy learning about people and events that shaped the world we live in. I believe the old saying “those who ignore history are doomed to repeat it.” Although, I do like the more modern twist, “those who ignore history are doomed to re-tweet
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Thinking Differently
By Jeff Hough I have been thinking a lot recently. I’m not very good at it. As an adult who has never trained to sit and think for long periods of time, it is hard. You could say it has been a train wreck. This foray into the recesses of my brain was caused by
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What Do You Value?
By Jeff Hough Values are the driving force behind everything we do. The interesting thing about values is that unless examined often, they can lead you in the wrong direction. Some moral values aren’t debatable. Treat others like you want to be treated would be a moral value that isn’t debatable. Other moral values like
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